I turn on “Shark Tank,” where millionaires — perhaps a billionaire once in a while — have new products and services pitched to them by entrepreneurs seeking investments. I turn it on briefly two or three times a week for what I and my online movie/TV critic friend call a “time killer” experience. In other words, we ain’t got nuttin better to do.
I was intrigued recently when a woman named Becka Millstein came out with a ripoff idea from her time spent in Spain. That idea was to produce tiny cans of fish products under the label of Fishwife for snacking purposes. I’m a tuna lover, so I thought I’d try her Fishwife tuna.
The Fishwife tuna I bought comes in a rather small can. Nonetheless, I spooned out the contents and made a tuna salad that I then put inside some naan bread for a sandwich.
My verdict: It was indeed tasty, but not much different from the canned tuna I buy at the supermarket — packed in olive oil, as is Fishwife’s version — except for the price.
Ms. Millstein’s small can cost $6.99. A supermarket can at about twice the size costs about $2.50 — and tastes about the same.
Hats off to Becka, though. She’s made it to the Target chain and probably others. Most pitches I see on “Shark Tank” either end up on Amazon, or in the garbage can of entrepreneurship.